Tag Archives: Twitter

Marketing The World Cup To Sports Haters

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Don’t get me wrong. I don’t like soccer (football). I don’t like most sports. It’s not so much a sport itself, but rather the mass-marketing and the mass-marketed-to people surrounding teamed ‘n themed sporting franchises that puts me off.

I find conversations from people engaged by mass-marketed team sports to be clichéd, hyperbolic, robotic and grossly uncreative. In other words, people talking about sports bore me to tears. Within 1-minute of someone talking about and/or watching sports I’ve pretty much left the room.

Needless to say, I’ve watched zero seconds of World Cup action thus far.

Then why would someone like me, who hasn’t watched or cared about 3-seconds of World Cup action, (almost) buy a U.S. Soccer team/franchise jersey?

Because the purchase of a U.S. Soccer jersey meant something to me. It spoke to my ego. A single picture of a customized soccer jersey fed my ego and my self-centeredness, along with my need for instant gratification.

The U.S. Soccer team jersey I almost bought was cute, in a patriotic red, white and blue. Best of all it was customized. On a mock-up photo, auto-generated on Twitter to get my attention, “my” jersey had my Twitter name (@SpaceyG) stamped across the back.

I wanted that thing. And to be mine, it was just a few more taps ‘n swipes away on my iPhone. An impulse sale was almost made in a mobile environment, something very hard to do, so it seems

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Black Social Speaks

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Russell Simmons removes a (what I assume to be a parody) video regarding Harriet Tubman. And apologizes for offending sensibilities. Probably for the best. Black social slapped that stupid down, fast and hard.

If you need an explanation of “black social” then you probably need WaySouth Media’s consulting service

APS Embraces Social Media. Finally.

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I’ve been watching everything the Atlanta Public Schools (APS) social media person has been doing with their social media outreach via their Twitter/blog/Facebook over the last few critical weeks.

I even met the APS social media person at the governor’s press conference to announce the results of the state’s investigation the other day. We set-up media shop next to each other, coincidentally. 

And WOW what an amazing transformation their social media game has undergone! Just in the last two weeks alone.

Suddenly, they are very responsive to the world around them. To their community here in Atlanta. They’re even dabbling in transparency and straight-up honesty too.

The live Tweets from @APSUpdate during a public forum with the new super Davis last week were very candid. And full of helpful and useful information.

What a difference a criminal investigation can make, eh? But the thing about social media, as any serious practitioner can tell you, social media is a garden; it only produces when meticulously tended.

Let’s watch and see. And participate, cultivate, in this transformation too.


Social Media and the Growing APS Mess

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This particular social media swirl is playing out on my territory, and promises to challenge me to TRY to keep up! But you know I’m the woman for that job.

So, let’s over-simplify until I can do a full (video) report on this matter: Atlanta Public Schools (APS) is in a big brewhaha of a mess. It’s a two-prong mess. I won’t go into full mess details here, as that’s the AJC’s job. But first is the CRCT cheating scandal, and second is the APS board’s probationary status.

All could come to a lovely head of face-to-face steam at tomorrow’s APS board meeting, open to the public at 4:30pm, FYI. At APS. (Stay tuned for that live eventing. I may live-stream here. Haven’t decided yet if I want to venture out from behind the laptop yet though. And come early to sign-in. Who knows what APS might do about the posted times.)

What’s fascinating, in that horrible fascinating way, is being able to watch the social media tactics and approaches (I’m loath to call them *strategies* as it’s all rather amateurish right now) present… almost in real time. Even I may not be able to follow it all. But I’m sure gonna try.

Let’s explore, with a handy scoring system, where we are so far:

1.) APS social media scorecard – 1. And they get a score of 1 (out of 10) only because they have at least established a Twitter feed for their sunny-side-up bits. Sorry, APS. But you haven’t even touched your Facebook page since the summer of 2009. Not much going on your website. And APS Superintendent Beverly Hall’s letter explaining the accredidation probationary status APS is now operating under arrived at homes via the Backpack Network. Call Hermione for a better spell soon, APS. Or you’ll be overwhelmed. If you’re not already.

2.) A Facebook Group called Atlanta School Board: Step Up or Step Down already has 266 members, and was pointed out to me by an APS teacher, so seems some APS teachers are banding together with APS parents. And heating-up neighborhood discussion boards and email chains and petitions. That’s good. I give ’em a 6. They’ve got a’ways to go to keep up with this other group that’s sprung from the PR mess though.

3.) ReCallAPS, so far, is posting fewer Facebook friends than the above group, but I’m certain they will catch-up and surpass. They’ve got a blog going already, and a Twitter feed; Twitter being what will fuel the fires the fastest. Their message seems wishy-washy though, so I’m just giving them a 5. For right now.

For what it’s worth, social media is everyone’s field to play in for communications – crisis or otherwise. Have at it. Make it work for you. Just know it’s a game you don’t want to be on the sidelines merely watching.

Using Twitter In Breaking News. Case Study.

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Apply this case study of how to use Twitter for breaking news to any crisis communication effort you need to stay on top of. Click photo to enlarge. From NYCTheBlog:

 

As you likely know, there was a deadly shooting in Arizona yesterday afternoon that has left six people dead, according to The New York Times. At approximately 2:00pm, Caitie Parker, a high school class mate of the shooter, noted on Twitter that the incident happened “2 minutes from my house.” When the media discovered her, likely because of a smart interview Anthony DeRosa was conducting with here, at least 35 public requests for comment, phone calls and interviews—from local newspapers to national news networks—came into Catie on Twitter from all over the country, as well as overseas.

Article in full here.

Carol Porter Is So Kim Kardashian

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No, Carol Porter has no signature fragrance. I doubt she’s worn much bling out on the relentless, red-clay Georgia campaign trail for Lt. Governor, either. However, she is doing something just the way Kim Kardashian does it – Carol Porter is synching her real-time social media seamlessly into her online campaign presence.

Go to CarolPorter4GA and you are immediately connected to Porter herself – not to a static, processed appeal for donations as most campaign websites tend to present. Porter’s Facebook updates are presented as fresh, updated content on the homepage.

Porter works her Facebook updates very seriously, posting info and news of her day ahead by 6am that morning. You’ve got to be a seriously early riser to keep-up with Carol Porter, whether in social media or out on the grueling campaign trail. There are busy women; then there’s Carol Porter.

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The Rise of the Big Media Three – Facebook, Twitter, YouTube

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I once made a ton of media at the beginnings of places like Kyte.tv and uStream and Vimeo and iReport. And strew that media around all over those places. Maybe others too I’ve forgotten all about by now. I was kinda surprised that some sites, such as Kyte.tv, are still going.

Honestly, now if it’s not Facebook, YouTube or Twitter (and my personal fave Twitter photo/vid upload app – TwitSnaps) I never even bother with tinkering around in the garages of other media sharing platforms.

With the rise of the Big Three I’ve gotten far less experimental, if at all, with the many other assorted media platforms out there. And that’s a pity, but it’s far more convenient to stay on three farms rather than dot the landscape with dozens of wee media sprinkles here and there that in a couple of years you forget all about.

I’m anxious now that I’ve always had, for reasons unknown, a superfluous two YouTube channels. And I stay awake thinking one day, soon, I simply must consolidate those into one. And then brand-out a separate corporate channel too. And be sure to put some Shout on that nice new skirt after that soy sauce spill. And the dog needs a flea med refill…

Oh woe is me. How the multimedia chores never end! What new media sharing platform are you liking that I should try to not ignore?