Category Archives: Social Media

Black Social Speaks

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Russell Simmons removes a (what I assume to be a parody) video regarding Harriet Tubman. And apologizes for offending sensibilities. Probably for the best. Black social slapped that stupid down, fast and hard.

If you need an explanation of “black social” then you probably need WaySouth Media’s consulting service

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Social Media Quick Hits To Throw Around, Project On A Large Screen Somewhere

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How Social Media is Changing the World

Explore more infographics like this one on the web’s largest information design community – Visually.

APS Embraces Social Media. Finally.

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I’ve been watching everything the Atlanta Public Schools (APS) social media person has been doing with their social media outreach via their Twitter/blog/Facebook over the last few critical weeks.

I even met the APS social media person at the governor’s press conference to announce the results of the state’s investigation the other day. We set-up media shop next to each other, coincidentally. 

And WOW what an amazing transformation their social media game has undergone! Just in the last two weeks alone.

Suddenly, they are very responsive to the world around them. To their community here in Atlanta. They’re even dabbling in transparency and straight-up honesty too.

The live Tweets from @APSUpdate during a public forum with the new super Davis last week were very candid. And full of helpful and useful information.

What a difference a criminal investigation can make, eh? But the thing about social media, as any serious practitioner can tell you, social media is a garden; it only produces when meticulously tended.

Let’s watch and see. And participate, cultivate, in this transformation too.


Georgia New Media Notes March 31, 2011

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Several new media things jump out today… Facebook is such an amazing tool for tracking legislation going through the legislative process. The Sunday Sales/Senate Bill 10 may or may not be before the Rules Committee today.  Advocates such as Rich Sullivan and co. are at the Georgia State Capitol now Tweeting and posting Facebook updates about this one bill’s progress.

Lobbyista, media, advocates and ordinary folk, take note! Could save tons on tasseled loafer polishing costs by not having to hoof it along the hallways of the Gold Dome. Watch and learn from the comfort of your connection.

Then again, just being at the Capitol on a busy day is exciting in itself. Go live and in person whenever you can. Just report back for us what is going on… as it happens. Social media tools make it very easy to do. (They’ve got great wi-fi at the Dome.)

Other quick note… when giving interviews to text-only outlets avoid passive language, such as Michael Bond’s here. While it’s earnest, and might work in a broadcast environment, it always prints bad.

Councilman Michael Julian Bond pointed out that Sandy Springs and DeKalb County have full government participation and the continual council snubs are “almost getting to the point where it is beginning to be offensive.”

Elsewhere, Bob Barr believes in the intended effects of mass media propaganda. The best money can buy. Cute, huh?

One more… from what I hear, bloggers are already revolting on donating free content to @11AliveNews/@gannett‘s Where U Live project. Must give back, news farms! Must. Think of better ways to give back to the blogger (on-air time comes to mind), and you might get more better content from ’em.

Today is the deadline to nominate your fave Georgia journo/blogger now for The Atlanta Press Club 2010 awards. It’s easy to do.

That’s it for the morning. Make it a great use of new media day!

What Is Social Media? Courtesy U.S. Army

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Wonder if I’ll learn anything?!

Social Media and the Growing APS Mess

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This particular social media swirl is playing out on my territory, and promises to challenge me to TRY to keep up! But you know I’m the woman for that job.

So, let’s over-simplify until I can do a full (video) report on this matter: Atlanta Public Schools (APS) is in a big brewhaha of a mess. It’s a two-prong mess. I won’t go into full mess details here, as that’s the AJC’s job. But first is the CRCT cheating scandal, and second is the APS board’s probationary status.

All could come to a lovely head of face-to-face steam at tomorrow’s APS board meeting, open to the public at 4:30pm, FYI. At APS. (Stay tuned for that live eventing. I may live-stream here. Haven’t decided yet if I want to venture out from behind the laptop yet though. And come early to sign-in. Who knows what APS might do about the posted times.)

What’s fascinating, in that horrible fascinating way, is being able to watch the social media tactics and approaches (I’m loath to call them *strategies* as it’s all rather amateurish right now) present… almost in real time. Even I may not be able to follow it all. But I’m sure gonna try.

Let’s explore, with a handy scoring system, where we are so far:

1.) APS social media scorecard – 1. And they get a score of 1 (out of 10) only because they have at least established a Twitter feed for their sunny-side-up bits. Sorry, APS. But you haven’t even touched your Facebook page since the summer of 2009. Not much going on your website. And APS Superintendent Beverly Hall’s letter explaining the accredidation probationary status APS is now operating under arrived at homes via the Backpack Network. Call Hermione for a better spell soon, APS. Or you’ll be overwhelmed. If you’re not already.

2.) A Facebook Group called Atlanta School Board: Step Up or Step Down already has 266 members, and was pointed out to me by an APS teacher, so seems some APS teachers are banding together with APS parents. And heating-up neighborhood discussion boards and email chains and petitions. That’s good. I give ’em a 6. They’ve got a’ways to go to keep up with this other group that’s sprung from the PR mess though.

3.) ReCallAPS, so far, is posting fewer Facebook friends than the above group, but I’m certain they will catch-up and surpass. They’ve got a blog going already, and a Twitter feed; Twitter being what will fuel the fires the fastest. Their message seems wishy-washy though, so I’m just giving them a 5. For right now.

For what it’s worth, social media is everyone’s field to play in for communications – crisis or otherwise. Have at it. Make it work for you. Just know it’s a game you don’t want to be on the sidelines merely watching.

Using Twitter In Breaking News. Case Study.

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Apply this case study of how to use Twitter for breaking news to any crisis communication effort you need to stay on top of. Click photo to enlarge. From NYCTheBlog:

 

As you likely know, there was a deadly shooting in Arizona yesterday afternoon that has left six people dead, according to The New York Times. At approximately 2:00pm, Caitie Parker, a high school class mate of the shooter, noted on Twitter that the incident happened “2 minutes from my house.” When the media discovered her, likely because of a smart interview Anthony DeRosa was conducting with here, at least 35 public requests for comment, phone calls and interviews—from local newspapers to national news networks—came into Catie on Twitter from all over the country, as well as overseas.

Article in full here.