Tag Archives: transparency

APS Embraces Social Media. Finally.

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I’ve been watching everything the Atlanta Public Schools (APS) social media person has been doing with their social media outreach via their Twitter/blog/Facebook over the last few critical weeks.

I even met the APS social media person at the governor’s press conference to announce the results of the state’s investigation the other day. We set-up media shop next to each other, coincidentally. 

And WOW what an amazing transformation their social media game has undergone! Just in the last two weeks alone.

Suddenly, they are very responsive to the world around them. To their community here in Atlanta. They’re even dabbling in transparency and straight-up honesty too.

The live Tweets from @APSUpdate during a public forum with the new super Davis last week were very candid. And full of helpful and useful information.

What a difference a criminal investigation can make, eh? But the thing about social media, as any serious practitioner can tell you, social media is a garden; it only produces when meticulously tended.

Let’s watch and see. And participate, cultivate, in this transformation too.