Apply this case study of how to use Twitter for breaking news to any crisis communication effort you need to stay on top of. Click photo to enlarge. From NYCTheBlog:
As you likely know, there was a deadly shooting in Arizona yesterday afternoon that has left six people dead, according to The New York Times. At approximately 2:00pm, Caitie Parker, a high school class mate of the shooter, noted on Twitter that the incident happened “2 minutes from my house.” When the media discovered her, likely because of a smart interview Anthony DeRosa was conducting with here, at least 35 public requests for comment, phone calls and interviews—from local newspapers to national news networks—came into Catie on Twitter from all over the country, as well as overseas.
Article in full here.