Tag Archives: photography

For the Content Creator a New Website is a New Car

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Photo courtesy CCL

Seeing an appealing new website come online is to a content creator what an exciting new model of car is for the auto enthusiast: One is itching to get behind the screens to an operating dashboard and take it for a rich content-creating spin.

Because the best sites make it a delight, not a burden, to create and showcase new content – particularly if you’re an enthusiastic writer and photographer.

The Coastal Conservation League (CCL) of South Carolina has just such a new website. It’s gorgeous. And immediately displays the astonishing amount of conservation work done in the southern United States lowcountry by the CCL.

However, as a media professional, I went right to the press releases portion of the site, and I am now busily touting how the CCL has presented their releases within the new site.

As someone who is often called upon to write press releases, which too often serve as a client’s only new content, I am constantly bemoaning how releases are not getting the “workout” some deserve.

Not only are too many of them poorly written (not by me!) and merely fired-out via PR Newswire, they are not made interactive (live, working links), they are not visually appealing, they’re not easily found on websites, and they’re not made easily share-able in social.

It doesn’t have to be that way.

CCL’s Laurin Manning, working with Wide Eye Creative, has clearly conquered all those media-related hurdles within their new site. I’m delighted to have their example with which to beat folk over the head with.

Rather, show them. Of course, it’s up to clients where they wish to spend their time and money. But nudging them towards investing in a better website and a better press release is always a media professional’s time well spent.

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Marketing The World Cup To Sports Haters

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Don’t get me wrong. I don’t like soccer (football). I don’t like most sports. It’s not so much a sport itself, but rather the mass-marketing and the mass-marketed-to people surrounding teamed ‘n themed sporting franchises that puts me off.

I find conversations from people engaged by mass-marketed team sports to be clichéd, hyperbolic, robotic and grossly uncreative. In other words, people talking about sports bore me to tears. Within 1-minute of someone talking about and/or watching sports I’ve pretty much left the room.

Needless to say, I’ve watched zero seconds of World Cup action thus far.

Then why would someone like me, who hasn’t watched or cared about 3-seconds of World Cup action, (almost) buy a U.S. Soccer team/franchise jersey?

Because the purchase of a U.S. Soccer jersey meant something to me. It spoke to my ego. A single picture of a customized soccer jersey fed my ego and my self-centeredness, along with my need for instant gratification.

The U.S. Soccer team jersey I almost bought was cute, in a patriotic red, white and blue. Best of all it was customized. On a mock-up photo, auto-generated on Twitter to get my attention, “my” jersey had my Twitter name (@SpaceyG) stamped across the back.

I wanted that thing. And to be mine, it was just a few more taps ‘n swipes away on my iPhone. An impulse sale was almost made in a mobile environment, something very hard to do, so it seems

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Meet Atlanta Photog Shannon McCollum

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He’s been called “the Gordon Parks of Hip-Hop,” and has photographed Dead Prez, Goodie Mob, Jermaine Dupri, P. Diddy, Wu Tang Clan, Coretta Scott King, Andrew Young, Jesse Jackson, & Cicely Tyson… you get the point.

Vodpod videos no longer available.

A Preview Of Prints To Come

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Here’s a preview of the “Do Over” photo session. (See some post below.) It was taken with my really crappy 3 megapixel cam, so it’s not great. Merely a preview of the good stuff to come from some other person’s camera.

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Do Over

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Over 30 years after this portrait was taken of my family/step-family in the 70’s (I forget which year. ’72 or ’73 likely), my family/step-family will be gathering for a portrait again. Same people, same place. Minus that wonder dog, Spud.

Spud belonged to the photographer, a family friend. She, of course, has long since gone to reap her most-just rewards in the Happy Hunting Ground. Spud remains possibly the best dog I ever knew. She healed broken hearts. She really did. But that’s a story for another time, and I diverge…

The photographer was/is South Carolina artist/teacher, Blake Praytor. If you have Flash, you can view a gallery of his work samples here. (You Who fans won’t want to miss the shot of Pete Townsend from the early 70’s “Jumpsuit Tour.”)

Even More Aging White Male Hippy Shit

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Boyd Lewis will host yet another photography show regarding now-old hippies invading Atlanta in the 60’s. The opening is June 20th at 7pm at the Mason Murer Gallery’s 199 Armour Drive location.

More timely would be SCAD-Atlanta’s graduating senior class photography show at Studioplex on June 7th at 7pm.