Tag Archives: Atlanta

Delta Bashing Makes Editorial Data Fly High

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Delta Bashing Makes Editorial Data Fly High

Here’s a fun, Atlanta-specific, advertising/sales v. editorial modern media dilemma!

Clearly, anything related to Delta-bashing, particularly Delta‘s frequent flyer program SkyMiles, makes data go hog wild. As it did with some impressive CTR numbers I sent to the Atlanta Business Chronicle from my Facebook alone. (See graphic below. If you don’t know what CTR means by now, you shouldn’t be in the ad/sales side of the media biz. However, old fogey journos, I will give you a pass on it.)

DeltaFF

I’ve yet to notice the AJC cranking out any of this trendy SkyMiles-bashing editorial product as did, rather gleefully, the Biz Chron. WABE also seems to have caught an editorial-minded whiff of blood in angry Delta customers’ waters.

(I can only dream of one day running a company whose profit margin and stock price chronically deflect the hatred of its own customer base! But let’s move on.)

And why would the AJC jump on the I Really Hate Delta! bandwagon? Delta’s a fine, legacy, ad-buying customer for the AJC and all of Cox Enterprises. I expect what Delta wants by now, editorially speaking, at the AJC or WBS, Delta’s going to get. Or have quietly overlooked. Barring plane-related disaster media, of course.

But there’s your data-driven media rub right there. As what the people want, editorially and as displayed by the numbers, is hardly what your dearest ad buyer would like to have lying around the house.

Torn loyalties. ATL style.

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The Craptastic Digital Life Of The AJC

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ComingSundayAJC

Don’t vote? Then don’t complain about politicians.

No doubt you’ve heard that one before. Exactly why I never miss a voting opportunity, as I sure don’t like missing out on a good political whine.

But the matter of digital at the AJC.com (and other Cox digital products too, but I’ll worry about the others later) has gone beyond whining to just embarrassment at and for our flagship, hometown, news delivery outlet. (I’d call it a paper, but I’m not referencing any print product here. Just the digital stuff.)

I think of gorgeous pictures from the Atlanta Beltline lantern parade last night that could have enticingly filled out a compelling homepage this morning, 9-7-14, shifting to exciting sports-related photos later in the day to enhance the Falcons’ season opener, alongside the numerous political stories from the week in some kind of overview wrap-up. And, yes, even that craptastic Ross Harris (the dad accused of murder-by-hot-car) story somewhere in an appealing homepage-in-my-head Sunday edition presentation… and well, I just wanna cry for what could be AJC.com. And WSB-TV.com too. (They should be one e-product really, but that’s another rant altogether.)

When you don’t give a shit about digital, guess what? It shows! “Coming Sunday” on Sunday, plus all the cliched copy and grade school headlining imaginable? Gawd, today’s AJC digital product is so pitiful I wouldn’t dream of sharing it with my social network; I’d rather bury it out behind the woodshed.

My head is reeling, because the hard-working journalists, the few left around there, the proud, have done plenty of heavy journalistic lifting all through the past week, especially regarding the nasty level of corruption all through Georgia state and local politics. There’s been great work from numerous Cox employees reporting a massive amount of hanky panky straight out of DeKalb County, our bustling courtrooms, the AG’s and the governor’s offices, etc.

Only to piss it away on digi-crap you see a sample of in the above picture/screen grab. And on a Sunday too, the prime news reading and media consuming day for a serious journalism audience. And I’m not even highlighting their hideous homepage, whatever’s there, or not, now. Nor the online AJC’s rampant level of daily copyediting (or lack thereof) boo-boos. I’m scared to go back to their weekend-neglected homepage.

Since I gave-up on the AJC’s digital presentation with my croissant, second cup, and screens this morning, I thought about buying the paper product with which to properly absorb the Georgia political and otherwise news of a busy past week.

Not now. I’ll just put my $2.50 towards a NYT and call it a Sunday.

Student Press Law Center Questions Legitimacy of GSU/GPB Agreement To Run WRAS

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The Student Press Law Center’s executive director, Frank LoMonte, has sent a blistering, scathing really, 5-page letter to Georgia State University president Mark Becker declaring GSU’s agreement (hammered out in great secrecy and urgency by GSU and GPB so GPB could grab GSU’s student-run station, WRAS, and hand it over to the grownups of GPB) essentially wrong on every possible level, and merely the paper result of ragingly arrogant and “tone-deaf,” possibly illegal, behaviors on the part of Becker. And some equally bad lawyerin’ on the part of the GSU attorney, Kerry Heyward.

From the letter:

Your (Becker’s) remarks as quoted in the Atlanta Journal-Constitution on May 7 are, quite frankly, contemptuous and tone-deaf. Your assertion that “anything with this level of complexity and this level of benefit really is not the kind of thing you can play out in a public forum” is exactly, 100 percent wrong. Things that are “beneficial” will be understood and welcomed by the people they are intended to benefit, unless you hold those people — your students — in such low regard that you believe they are incapable of being reasoned with.

LoMonte then goes on to urge GSU and GPB to not try to get rid of any of their documents associated with their agreement, as he’s gonna sue to the crap out of them. Possibly.

Take time to read the document in its entirety. The SPLC is making all the right legal moves to shut down not only poorly constructed legal agreements, but also, hopefully, the petite bourgeoisie criminals plaguing state organizations such as GPB and GSU. 

Ugly GPB Media Takeover Continues To Burn Atlanta

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Nigut

Bill Nigut of Georgia Public Broadcasting shows his hand as to why he was so excited about the WRAS Album 88 kids getting kicked to the curb: he gets to expand his own personal talk show, On The Story, to another platform. What a preening douche. ‪#‎SaveWRAS‬ indeed. From that.

The full GPB press release is at the jump.
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Local Data Mining: Where No Georgia Press Dare Go

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Investigative tech reporting in Georgia is non-existent. Other than cheerleading, Chamber-type stuff from the Atlanta Business Chronicle. There are startups incubated at Georgia Tech in the for-profit business of scraping data from social media sites, and then selling it back to organizations and business people, particularly folk in law enforcement. What’s commonly called “enterprise data mining.”

I know this because one company tried to sell me their lovely dashboard thingee. To which I replied, in a business-like manner of course at the meeting, “No thanks, I roll my own.”

Georgia law enforcement stores (years of) data scraped and mined from the general (presumed innocent) public, via such technology as license tag scanning. Lord knows what they then do with such data, and where (NSA?) they then feed that data, and the associated metadata, on to.

The head of the Georgia Bureau of Investigation, Vernon Keenan, announced that factoid, rather proudly, to a room full of journalists at the Atlanta Press Club this summer. Not a single follow-up story on that matter, at least any I’m aware of. Not one.

Hasn’t the data-mining dilemma revealed by Glenn Greenwald piqued the slightest bit of interest on local angles to the dilemma just a little bit amongst Georgia press leadership? Seems not.

Come on MSM in Georgia. Do better.

SEO, Exclusives, And The Atlanta School Gunman

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Suffering from a case of what we in Atlanta call “Coxitis”, WSB-TV has been crowing, in their balls-to-the-wall coverage of the August 20, 2013 Ronald E. McNair Discovery Learning Academy incident, of how the gunman asked that WSB-TV be called.

This is not exactly how WSB-TV came by a call to their assignment desk from the person who turned out to be an excellent hostage negotiator – McNair Academy’s bookkeeper, Antoinette Tuff, who’s compassionate ability to talk the gunman out of his harmful intentions at the elementary school likely saved lives in Atlanta.

In her subsequent interview with WSB-TV’s Jovita Moore, Ms. Tuff recounts what the obviously troubled man ordered her to do when she was with him yesterday.

Seems WSB-TV’s assignment desk got the call because of SEO (Search Engine Optimization), and not because the gunman specifically asked for WSB-TV.

From the Tuff interview, 4:30 to 5:11 on the tape: 

Jovita Moore, WSB-TV: “That was another part of this. He [the gunman] told you to call Channel 2. He said, ‘Call Channel 2!'”

Antoinette Tuffs, McNair Academy bookkeeper: “He told me to call one of the news stations. But I asked him which one, it was so many. And he said, ‘I don’t care. Just call one!’ And so I said, ‘I don’t have a number.’ He said, ‘I have a number.’

And so I was like ok, and I was just sitting there and this time just praying. And he said, ‘Well, call somebody!’

And so I start looking on the Internet, and I said ‘Well, Channel 2 is here. And Channel 5 is here.’ And I was like, ok, I got to the first number and it was Channel 2, and so I called Channel 2. And he says, ‘Tell them this: Tell them to get out here.'”

Crowing about an exclusive media event is fine. We all do it. But it’s best to get one’s crow-able story straight before launching into hyper promotional warp speed mode.

Georgia Politics Continue To Inspire Georgia Media To Heights Of Status Quo

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I am concerned about Michelle Nunn’s campaign for U.S. Senate already. And not because of her qualifications as a candidate to represent us here in Georgia. (Those seem just fine. Far better than most, come to think about it.)

But rather, what concerns …me is that, IN LESS THAN 24 HOURS, this candidate for U.S. Senate has already done two Georgia media-related things that annoy me something awful:

1.) Given Karen Handel yet another reason to NOT shut up and go away.

2.) Inspired Georgia’s usual-suspects-posse of mostly white male political writers to even greater heights of their predictable copy/keyboard pounding.

Perhaps my favorite example, thus far, is the AJC’s Jim Galloway attempting some Pat Conroy-like (gooey) prose in his “exclusive” interview with candidate Nunn, whilst sitting at Thumbs Up diner, of all non-interesting settings to announce one’s senatorial aspirations:

… a last name that bespeaks Georgia centrism.

Wake me up when anyone in Georgia political media ever does anything remotely innovative, disruptive, or interesting.