APS Embraces Social Media. Finally.

I’ve been watching everything the Atlanta Public Schools (APS) social media person has been doing with their social media outreach via their Twitter/blog/Facebook over the last few critical weeks.

I even met the APS social media person at the governor’s press conference to announce the results of the state’s investigation the other day. We set-up media shop next to each other, coincidentally. 

And WOW what an amazing transformation their social media game has undergone! Just in the last two weeks alone.

Suddenly, they are very responsive to the world around them. To their community here in Atlanta. They’re even dabbling in transparency and straight-up honesty too.

The live Tweets from @APSUpdate during a public forum with the new super Davis last week were very candid. And full of helpful and useful information.

• The APS blog is here.
• Facebook here.
• Twitter here.
• YouTube channel here.

What a difference a criminal investigation can make, eh? But the thing about social media, as any serious practitioner can tell you, social media is a garden; it only produces when meticulously tended.

Let’s watch and see. And participate, cultivate, in this transformation too.

Atlanta Gas Availability Info – Use Twitter

Best place for real-time gas availability updates in the metro Atlanta area remains Twitter. You can subscribe to the #atlgas hash tag for your news reader, and keep a real-time availability update right on your desktop or cell. Couldn’t be easier.

Too bad ATL MSM are too arrogantly ignorant about social media and crowd sourcing apps and tools to be able to inform their audience and readership about such kinds of consumer-friendly tips and tricks. Wasn’t like they hadn’t been warned. Pity.

While WXIA has cleaned-up it’s map act of gas availability some (all pins are now a neutral blue), it’s still cumbersome. Other TV stations and media are still linking only to that bulky gas price site, the one that gives no information about gas availability.

WABE informed their listenership today about the gas price site with some bizarrely lame aside of “if you are able to get online.” Like they have a listenership of only the elderly and severely disabled? Maybe they do… come to think about it.

But fer chrissake WABE, this is a gas shortage in a major metropolitan area, not a freakin’ natural disaster in Haiti! Who among the WABE listenership does not have “online availability” in some capacity? Other than some Luddite-weirdo types who might adore 6 hours of classical music a day, but I’m starting to diverge…

And this is what passes for “continuous coverage of the gas crisis” at Channel 46. No shit. Jeez Atlanta media… this is like handing out media maxi-pads when the sleek OBs are right on the other shelf.

Sunday 9/27 12:18pm UPDATE: AJC now sending all their (claimed) ga-zillions of eyeballs off the Cox Media Plantation (see title/link “Real Time: Where To Find Gas”) and over to Twitter Farm to give their “audience” what they want right now: those priceless real time gas availability updates. LMAO and cue the Peter, Paul and Mary.

CRASS APPEAL FOR YOUR EYEBALLS!!! Now that I’ve got ’em here… please take a moment and click-on a cool video promo for the upcoming Oct. 4th 688/Metroplex reunion show. It’ll make you happy, I promise.

HERE’S AN AD:

LIKED WHAT YOU SAW ABOVE? NEED ONLINE VIDEO PROMOTIONS FOR YOUR COMPANY’S UPCOMING NEEDS/EVENT?

Contact WaySouth Media, Inc.: gdaughters at waysouthmedia dot com.

We’ll set you up online-right at WaySouth Media!

PR Firm Offering Social Media Expertise? Buyer Beware.

Public Relations is an entire industry built on spinning straw into gold, or burnishing the turds some say. So it’s little wonder that virtually every PR firm on the planet nowadays offers their clients “social media services.” Yet how many of ’em have half a clue as to what “social media” is all about if they are not even using social media tools themselves? From Silicon Valley Watcher:

One way to check out if a PR firm understands blogging, etc, is to see if they have a blog of their own. Many don’t, or if they do, they post very infrequently, and usually after meetings abut what they will blog about. Yet nearly every PR firm offers a new/social media practice to clients and claims that they understand this medium. This is BS imho.

To separate those that say they know all about blogging, but don’t do it, I’m going to take a regular look at PR firms and their blogs or lack of them. Also, I’ll be looking to see who blogs in those firms, are they junior or senior?

Full blog post, and interesting comments, here. And here’s a bullshit detector you can easily apply if you’re thinking of using PR services: a PR firm hawking social media services should have been, at the very least, blogging for at least two years before they even can begin to THINK about taking someone’s money for “social media services.” And make sure they’re Twittering like their profession depends on it too. At the very least. The least.