I watched something very vital and important on Atlanta’s PBA Channel 30 on the (public) service show called In Contact – an honest and frank discussion about obesity in young black girls. And how this epidemic of obesity is, essentially, robbing young black girls of their childhoods, as the rate of sexual activity for obese girls under 13 is very high.
It was a deadly sobering and scary scenario. One that was well-presented on the show by experts in the Atlanta community on the matter of childhood obesity. After watching the show I was eager to share this media discussion within my social networks… online of course.
Well whoa Nellie! for me, as the show In Contact does not seem to exist online. You can pay a lot of money for a hard copy of a show, by some snail mail process though. And sure, who’s going to do all that just to share it on their Facebook?
(And don’t ask me what PBA30 hasn’t been doing over the years of the rise of social media to build their social networks because I sure couldn’t tell you.)
I can tell you however, old Atlanta media geezers in charge, and let me say it ONE MORE TIME LOUDLY… if you do NOT put your media online then the online community can NOT (easily) help you share your mission and your message included within that original media. Put the stuff online, fer chrissake!
Then ASK people within your social networks (you have been working hard building out those, right?) to help you share that media… and YOUR message along with it.
How many times do I have to tell you old dino Atlanta media people this? Good grief it gets maddening as media outreach solutions are so very simple nowadays.
Less yapping, less studies, less dubiously inflated old-school production budgets (you know who you are doing this in Georgia), less 200-page proposals that never get read – and more social media doing.
Trust me, it’s not hard to do… AND it works.
Mostly Media 