Facebook – Cox Media Farm Slayer

I figure the Cox Media Farm’s AJC will eventually be folded, gradually or maybe not, into WSB. Here’s a great example of the process at work today.

Right now we’re seeing a stage of patronizing redundancy, with two Cox Media Farm products producing like-minded content… on the same page/URL. That too will pass. As the AJC passes into WSB broadcasting, Internet-minded properties.

Why? Cox needs a Bo Emerson (byline on the copy/text stuff) the way I need another Clinique giveaway lipstick. I’ve got six New Shade of Grape in the basket as it is.

Why have a Bo Emerson only banging-out redundant, old-school style text… in a high-speed Internet media kinda world?

Anything he’s alerted us to, in this piece, is readily available on Facebook. Which has 800 million users now. And growing. If you desperately need to ask a question about who got there first (to the park protest tonight, for example) you’d just Tweet ’em.

Even way up in the air in his Gulfstream James Cox Kennedy (JCK) can see those kinda numbers. He’d better make hay with mommy’s money for his family while he can, as soon even WSB properties will be redundant and superfluous. We simply will not need them. Already, plenty of us do not.

But back to the present tense. Can you take a Bo Emerson and make him, say, a video journalist? Hand him a SLR and a tripod? Probably. Especially if he was straight outta J-school. He is not. Bo Emerson is a well-seasoned journalist.

One who’d better start banging out some other kinda media product, e-books maybe in his case, if he hasn’t already. (Trust me, as a seasoned multimedia-ist, it ain’t brain surgery, but I diverge.)

So thus Emerson’s wages are, presumably, already way too high, even though I seriously doubt JCK is overpaying anyone on staff with his mommy’s money.

And with J-schools cranking-out even more eager beaver kids with journalism degrees than ever before, cheap content-churning monkeys are merely… a job board away.

Anyway, James Cox Kennedy (JCK) isn’t the least bit interested in journalism and piddly, cumbersome product such as the AJC. He says as much in this 2002 interview.

Nope, JCK’s a cable/broadcast kinda guy. Although I bet he’s trying to be the best Internet content kinda guy he can be by now. To go with all those Internet supply chains he already owns. But Facebook’s pre-emptied so much of the grand plan of any good old-school media tycoon.

And that makes a Bo Emerson, and even Gal With The Pink Faux Chanel Jacket, well, superfluous. Cox Media Farm too, come to think about it.

As should we need to tune-in fresh media from the Occupy Atlanta movement tonight at 6pm we need only click, once, to its Facebook page… or those of its 4K-plus followers.

And we’ll do so with our Apple product and some (free if we can find it) wi-fi, not some big fat TV that comes complete with a whopping cable bill.

Cox Media Group Using Mentally Ill To Sell Product

They are indeed busy little bees up there in the C-Suite at the Cox Media Farm! I gotta hand it to them this time – for their latest marketing campaign we’re not supposed to realize is going on. (See this post/internal memo for Cox history on what we don’t need to know as an audience.)

The flagship Cox product, the AJC, has an excellent series now about the mentally ill in Georgia, the weakest members of society, that AJC management is using (good journalism or otherwise aside) as a means to promote their print product and increase app downloads.

See this footer they’re slapping on the brief, online products for this series:

In Friday’s newspaper, the AJC presents the second part of an update to our “Hidden Shame” series on Georgia’s psychiatric hospitals and group homes. The full, deeper story is one you’ll get only by picking up a copy of The Atlanta Journal-Constitution or logging on to the paper’s iPad app. Subscribe today.

Now I’m all for linking up the world and the various media products in whatever ways you can dream up. I do it all the time.

But using the mentally ill in Georgia, and one’s access to creating media like this around the most troubled members of society, causes me a few troubling concerns. (NOTE: The AJC has since pulled down what was a slide show of pictures of the mentally ill in jail. Try this video instead.)

I love digital marketing and new ideas in new media as much as the next good capitalist, but using one’s access (in good faith presumably) to the mentally ill to do so? Does Cox have full, written (lucid and coherent) permission to use the sick people’s images in such ways? I sure hope so.

I feel a little disturbed seeing distressed members of society being pimped-out in such a blatant, no-holds-barred, crass media way as to create a special pipeline and a need for more AJC print products, and to increase iPad app downloads. All with the intention of showing one’s advertisers all that great new data/analytics.

This great marketing campaign sure seems a long way from the work Alan Judd did to bring to light horrors in the Georgia state mental patient care system.

Who knows how this series on the mentally ill will play or be cross-promoted at Cox’s other large product, WSB-TV, if at all. I’m not sure I care to see that much Cox product anyway. Everywhere. As I’ve got the marketing message down by now.

After all, it is the most important part of this story.

Cox Media Group – Contradiction, Confusion, Clownage

You’ve all heard and seen it by now. (If you’re in Georgia.) Some expensive, marketeer-driven slogan the Cox Media Farms Group is using to pimp their AJC product. Something about being clear, complete, correct. Three Cs. I forget the exact three Cs, so un-inspired I was by the campaign.

The AJC, the flagship Cox Media Farms Group product according to Wikipedia, is under new leadership. The first bit of non-inspiration out of the new AJC editor, Kevin Riley, was to start banning stuff.

But Riley’s got a sturdy ego, allowing himself a burst of uninspired face time with us *audience*, trotting himself at a nice clip through a newsroom in a particularly awkward moving pictures ad spot. Look busy! Nothing like a campaign of more middle-age white guys trying on *leadership* roles to inspire a Cox-only media consumption movement in the metro Atlanta masses.

(And can they ho-out Mike Luckovitch any harder than they are now at the AJC?! Jeez, they’re gonna break him they keep up this pace. But I diverge.)

Overall, the best part of whatever the heck it is they’re trying to do around the Cox Media Farms Group Of Stuff was a recent interview with their new president, Doug Franklin. (Lot of new, new, new fever around that barn, eh?) Whereby Franklin said this:

One of the things I (Franklin) should point out is that our goal is not to homogenize our media businesses.

Well, could have fooled me as a recent Cox internal memo, now in wide digital circulation, about how to “co-brand” Cox properties, but at the same time not let us out here know about this co-branding stuff, said this:

The decision to co-brand will be determined on the front end, in the story conception meetings between the respective properties. The branding will need to be communicated fully to the newsroom production staffs so they’ll know to use the labels.

Labels and everything too! Already in the pipeline, should the non-homogenization process need to be trotted out. (Cute how they’re still beating that dead print horse too.)

Yes, but us simple, passive, media consumers out here in the A are still not supposed to know there’s a Cox Media Farm Group Of Stuff homogenization effort under way. Again from the internal meme:

As a rule of thumb, most collaboration efforts will NOT be made known to readers/viewers/listeners.

That’s ok, because in the interview with TVNewsCheck Franklin goes on to tell us he will tell us this:

I will tell you that we have recently moved 30-50 journalists from the Atlanta Journal-Constitution and they are now housed at the WSB building. We are moving more content people in with the television and radio newsrooms and I think you will see continued increased shared work there. So, yes, we are going down that path, but prudently to make sure we protect the outstanding brands we have in Atlanta.

But who needs to know what they heck it is they’re doing with their various media products, in the name of journalism, when we consumers out here have full access to whatever it is they’re trying to do up there in the C-suite!

You know how to get in touch.