Category Archives: Communicating Techniques

A Piece Of One’s Own Action

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server_room
You know what’s a little scary? This is:

While visiting my bank today (and I’m not going to link to them because I truly don’t want to get my “personal” banker in trouble; he’s a good guy) I was surprised to see just how much our bank(s) know about us. And how much data they’re storing. And likely selling to whomever. Or heck, giving away too, to the Justice Department, just like Facebook, Google, AT&T, etc. And those are just a few of the server farms I “contribute” to.

During our sit-down today, my “personal” banker quietly turned his computer screen towards me, so that I could see everything on the screen too, as we went along with a seemingly innocuous bit of business.

Wow! That bank is keeping all kinds of information on me/us. They know a scary amount of stuff about my life over the time they’ve had me as a customer.

And they had a very nice, er, “content management system” for it all too. It’s all just one click away. For anyone with access to that “content management system.”

Dammit! I want a piece of my own action back.

Google Glass — Can I Get A Witness?

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Don’t get me wrong, I can’t stand gardening. But the first thing that came to mind when I put on Google Glass was my mother’s organic garden.

You won’t catch me outside in broiling 98-degree southern humidity struggling to hack through a dense, painfully stinging row of okra, or pulling nasty, squirming wormy things off dozens of tomato bushes. No siree! But you will catch my mother doing that crazy stuff. For hours on end, day after day, week after week, throughout the south’s high summer months.

That said, if you can get past the oppressive heat and humidity there really is no more verdant and glorious vision of bounty, robust health and natural beauty than a southern organic garden at its summer harvesting peak.

Thus the thought of me strolling, beatifically wired, through rows of an organic garden in full, wearing a pair of Glass with my mother narrating the purvey and provenance of every lush plant and vegetable, set my pan-media-tuned mind into high and sunny gear.

Who wouldn’t want to document and share that kind of rich media in our connected world? To be fresh content-enabled, breezily so, by merely putting on glasses, something I’ve done every day since I was 7-years old anyway.

One of the great things about living near the Georgia Institute of Technology (Georgia Tech, of course) is participating in some of the innovations and events churned from there. Whether beta testing products in development, networking, attending concerts or lectures, there’s a wealth of experience and knowledge available to the university’s surrounding community, so last night (July 11) I hopped over to nearby startup nurturer, Flashpoint on West Peachtree Street.

There, Randy J. Mitchell, the founder and CEO of Plisten, along with Google and Hypepotamus, hosted a meetup for Google Glass developers and designers. My friend/mentor and sometime colleague, veteran political reporter Tom Baxter, who’s always up for some new media-creation adventures, tagged along too.

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How Committed To Your Constituency Are You?

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Smyrna

I started reading Ron Fennel’s (Smyrna, Georgia, City Councilperson, Ward 7) newsletter to his constituents, and several weeks later…

The exhaustively comprehensive newsletter was nothing if not long, detailed, and ridiculously informative. Seems the Smyrna councilperson loves pounding the keyboard almost as much as another Smyrna resident, Bob Barr.

Heck, within a few graphs I found out who the police chief was from a detailed photo, noted an email address I needed, and saw at least two Facebook friends mentioned in the copy.

Now I’m all for brevity on online communications, but the darn thing was so informative I say… go for it. Inform your constituency! And don’t stop until you’re done.

But how I wish other public servants who represent us would do the same.  And comprehensively and exhaustively so is just fine by me — if you’re elected to serve us the people.

In fact, our elected servants should seek clarity and transparency of communications on their keyboards until they drop from exhaustion, you ask me. That’s what good writers do. Write to the point of exhaustion, right?

You don’t have to thrown in what you had for breakfast three Tuesdays ago, as Councilperson Fennel almost does, but if  you do not yet have a newsletter but you do have a constituency (to serve) I suggest using Fennel’s newsletter as a model… for how to improve and clarify your community outreach and communications. After all, it really is your responsibility and duty. To us.

Your newsletter certainly doesn’t have to be as long and detailed as this one, but don’t forget some photos! Videos are good. Kitchen sink, too. And don’t be intimidated at the thought of starting one. Just a few graphs and an e-mail distribution list (you already have that) will do for a first effort. Set a time expectation too. Will you publish/send a newsletter every month? Every week? If so, let your audience know what exactly you’re going to be doing. Then go do it.

You can add bells and whistles to a newsletter as you gain confidence with your writing and your multimedia inclusions. Up the quality of your photos, eventually. Follow-up on things mentioned in a prior newsletter. Add a helpful link or three.

For example, I’m hoping the next newsletter from Mr. Fennel of Smyrna, Ga. will include a link to that Instagram account mentioned in the July letter regarding some Smyrna Boy Scouts and a sidewalk mapping project. Sounded interesting!

And if you need a newsletter written, edited, and distributed for you, well… you know who to ask.

BTW… if you haven’t been to Smyrna, Georgia lately you should go. Do a drive about. Snoop around over some pretty real estate. Place looks great.