Tag Archives: exclusives

Tip Your Huge Media Market Giant

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A team of reporters from WSB-TV Channel 2 television news was there; someone apparently tipped them off to the arrest beforehand. The station has had exclusive access to the court proceedings since then.

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Now I can’t speak to the matter of terrorism-related charges brought on anyone, let alone a Clayton County, Georgia woman who wanted to kill all the whities via YouTube. (Although this particular burden never stops Matthew Charles Cardinale, the editor of Atlanta Progressive News. But he’s in law school now, so off he goes. Go Matthew go.)

I can, however, speak to the stinky little underhanded and exploitative way in which virtually all federal and state-related arrest media straight out of Atlanta (that good ‘n juicy perp-walk stuff) gets handed to market-dominating WSB-TV (Cox Enterprises) alone, on a silver platter, by someone at WSB-TV’s brother who happens to work in federal (or state) law enforcement.

So let’s recap: someone who works in government serves up exploitative tidbits to a single, for-profit entity, Cox Enterprises. Over and over and over again.

This sleight-of-media-hand trick has been going on in the Atlanta media market for decades: exclusive access to media/news-gathering opportunities (those folk in big trouble with the law) which no doubt many other players in this same media market would also love to exploit for their organization’s financial gain.

May be legal, but it ain’t right.

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SEO, Exclusives, And The Atlanta School Gunman

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Suffering from a case of what we in Atlanta call “Coxitis”, WSB-TV has been crowing, in their balls-to-the-wall coverage of the August 20, 2013 Ronald E. McNair Discovery Learning Academy incident, of how the gunman asked that WSB-TV be called.

This is not exactly how WSB-TV came by a call to their assignment desk from the person who turned out to be an excellent hostage negotiator – McNair Academy’s bookkeeper, Antoinette Tuff, who’s compassionate ability to talk the gunman out of his harmful intentions at the elementary school likely saved lives in Atlanta.

In her subsequent interview with WSB-TV’s Jovita Moore, Ms. Tuff recounts what the obviously troubled man ordered her to do when she was with him yesterday.

Seems WSB-TV’s assignment desk got the call because of SEO (Search Engine Optimization), and not because the gunman specifically asked for WSB-TV.

From the Tuff interview, 4:30 to 5:11 on the tape: 

Jovita Moore, WSB-TV: “That was another part of this. He [the gunman] told you to call Channel 2. He said, ‘Call Channel 2!'”

Antoinette Tuffs, McNair Academy bookkeeper: “He told me to call one of the news stations. But I asked him which one, it was so many. And he said, ‘I don’t care. Just call one!’ And so I said, ‘I don’t have a number.’ He said, ‘I have a number.’

And so I was like ok, and I was just sitting there and this time just praying. And he said, ‘Well, call somebody!’

And so I start looking on the Internet, and I said ‘Well, Channel 2 is here. And Channel 5 is here.’ And I was like, ok, I got to the first number and it was Channel 2, and so I called Channel 2. And he says, ‘Tell them this: Tell them to get out here.'”

Crowing about an exclusive media event is fine. We all do it. But it’s best to get one’s crow-able story straight before launching into hyper promotional warp speed mode.