You’ve all heard and seen it by now. (If you’re in Georgia.) Some expensive, marketeer-driven slogan the Cox Media Farms Group is using to pimp their AJC product. Something about being clear, complete, correct. Three Cs. I forget the exact three Cs, so un-inspired I was by the campaign.
The AJC, the flagship Cox Media Farms Group product according to Wikipedia, is under new leadership. The first bit of non-inspiration out of the new AJC editor, Kevin Riley, was to start banning stuff.
But Riley’s got a sturdy ego, allowing himself a burst of uninspired face time with us *audience*, trotting himself at a nice clip through a newsroom in a particularly awkward moving pictures ad spot. Look busy! Nothing like a campaign of more middle-age white guys trying on *leadership* roles to inspire a Cox-only media consumption movement in the metro Atlanta masses.
(And can they ho-out Mike Luckovitch any harder than they are now at the AJC?! Jeez, they’re gonna break him they keep up this pace. But I diverge.)
Overall, the best part of whatever the heck it is they’re trying to do around the Cox Media Farms Group Of Stuff was a recent interview with their new president, Doug Franklin. (Lot of new, new, new fever around that barn, eh?) Whereby Franklin said this:
One of the things I (Franklin) should point out is that our goal is not to homogenize our media businesses.
Well, could have fooled me as a recent Cox internal memo, now in wide digital circulation, about how to “co-brand” Cox properties, but at the same time not let us out here know about this co-branding stuff, said this:
The decision to co-brand will be determined on the front end, in the story conception meetings between the respective properties. The branding will need to be communicated fully to the newsroom production staffs so they’ll know to use the labels.
Labels and everything too! Already in the pipeline, should the non-homogenization process need to be trotted out. (Cute how they’re still beating that dead print horse too.)
Yes, but us simple, passive, media consumers out here in the A are still not supposed to know there’s a Cox Media Farm Group Of Stuff homogenization effort under way. Again from the internal meme:
As a rule of thumb, most collaboration efforts will NOT be made known to readers/viewers/listeners.
That’s ok, because in the interview with TVNewsCheck Franklin goes on to tell us he will tell us this:
I will tell you that we have recently moved 30-50 journalists from the Atlanta Journal-Constitution and they are now housed at the WSB building. We are moving more content people in with the television and radio newsrooms and I think you will see continued increased shared work there. So, yes, we are going down that path, but prudently to make sure we protect the outstanding brands we have in Atlanta.
But who needs to know what they heck it is they’re doing with their various media products, in the name of journalism, when we consumers out here have full access to whatever it is they’re trying to do up there in the C-suite!
You know how to get in touch.