Let’s get this established right now, since we live in a time of “Biblical” flooding (by petty judgments): I’m not all cynicism and vinegar. I really do tend to watch the world in terms of the media it, preferably organically, produces.
And that’s why South Carolina Governor Nikki Haley makes me look towards those blue media skies ahead. She’s the dream client for a media guide gal like me, as she rounds corner after corner towards her next political incarnation.
Haley, of the novel-worthy backstory, has a political future so bright you need sunglasses and a server farm to store it all in.
Gov. Nikki Haley of SC helps repair a flood-damaged home in the Columbia, SC area, 10-15-15. Photo borrowed from the Post and Courier.
Here she is going about her latest piece of Most Pitiable State’s business. Governor Haley moves effortlessly from winning Volvo USA, crying (genuinely so) for victims of unspeakable crimes, to helping veterans clean-up after “historic” even “Biblical” flooding. And all the Haley-associated media is free, locally-sourced, 100% organic product.
Well, maybe there was a portion of strategic, long game planning associated with the above veteran’s home rebuild photo op. Whatever. It was a smart thing to do. Round-up the usual earned media suspects. Whir those shutters. Bang on those keyboards, people. Squirrel away the media harvest as it comes in.
Oh how I’d love to be along for the media-rich ride on Nikki’s next political adventure. Because that will indeed… print big.
Mostly Media 