How To Be An Old Media Bully. A Primer.

UPDATE: Seems GPB has abandoned their attempt at a “two way street” and removed all comments and commenting from Bill Nigut’s blog post referenced in this post and associated hyperlinks. Too bad. Loved the “Whatever Saruman” one! 

Bill Nigut is “thrilled” to be back on the airwaves of radio, via WRAS. That makes one person in Georgia. The rest of us? Not so much. (See the comments, coming fast and furious, at his blog post trumpeting his latest broadcasting theft thrill.)

Mr. Nigut’s on-air and in-real-life persona has always been loud, large, and obnoxious. He’s that person who insists on being heard through the din of a crowded networking event or cocktail party. Sucks the wind right out of any space, and takes it all for himself.

It helps that he’s a tall guy, but Nigut can bray and preen with the best of ’em. I once made the mistake of walking past Bill Nigut and Neal Boortz chatting together at some random Atlanta Press Club event. I was hurled three city blocks away by the gasbaggery posturing alone.

Nigut makes claim to being a champion for pretty much everything and everyone he can think of: the helpless, the homeless, the voiceless, the poor, but especially Richie Rich Chamber-types, in his windy GPB blog post declaring his latest radio show intentions with WRAS, awww shucks, ma’am style:

I am thrilled to be back in radio and hope you’ll join me to meet extraordinary people, hear important ideas and explore the rich arts and cultural work being done in Atlanta and Georgia. It should be fun; it should be illuminating, and if I do it right, it should make us all just a little more aware of what a remarkable place we live in.

Beware a wolf in sheep’s clothes. Nigut is merely an old media bully worming his way into a place, space and time where he is not wanted because he believes his own hype, and is still in love with the sound of his own voice, and has sorely missed hearing it bellowing hither and yon from whatever Atlanta microphone he can grab first before anyone else has a chance to get there. Everyone knows this, because they’re watching it happen. In real time, more or less, given the enduring popularity of the #SaveWRAS hashtag.

GPB stole programming out of the mouths, minds and hearts of numerous Georgia State University students, and took it for a very select, very few one old media talking heads. No one’s believing a wisp of spin put on the matter by anyone at GSU or GPB leadership. They’re operating in an echo chamber, as that deafening sound you don’t hear anywhere in Atlanta is anyone other than Bill Nigut and Teya Ryan themselves coming to their own sorry little defense of what they’ve done to raid WRAS.

The best thing Bill Nigut can possibly do for his rapidly fraying Georgia media legacy, and trust me, he surely thinks he’s still got a shot at one, is to give the programming of WRAS back to the kids of GSU. Now.