Would You Buy A “Media Solution” From The AJC?



From the institution that’s downsized itself into oblivion… how about a nice streaming bowl of “media solutions!” All the while the AJC, (aka “Panda Press”) has managed to set absolutely NO standard for online anything, other than to issue bleating memoranda via Julia Wallace (who doesn’t even blog last time I checked) that end-up all over Romensko claiming the AJC’s going to dominate online-everything in their path. Oh sure.

Have you ever tried to use the commenting interface on their blogs? Now that’s some scary shit. Crashes everything from Windows ’98 to entire HVAC units. “Media solutions” from the AJC. LMAO! Hey, it’s your money. From Atlanta Daybook today:

“We have fundamentally changed our organizational structure and go-to market approach based on research and feedback we heard from our advertisers and prospects about their continued challenges,” said W. Michael Clay, AJC Senior Vice President and Chief Revenue Officer.

“We’re responding with AJC Media Solutions. We’re more than a newspaper, we’re now a one-point-of contact solution across digital, print and direct marketing platforms that can help businesses navigate their messaging to the audiences and consumers they seek and that will truly help them grow their businesses.”

Full boast here. This is about like saying local TV news stations have functioning video archives on their websites. Oh sure. Let’s all “skip-to-market” while we’re at it.

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