Seeing an appealing new website come online is to a content creator what an exciting new model of car is for the auto enthusiast: One is itching to get behind the screens to an operating dashboard and take it for a rich content-creating spin.
Because the best sites make it a delight, not a burden, to create and showcase new content – particularly if you’re an enthusiastic writer and photographer.
The Coastal Conservation League (CCL) of South Carolina has just such a new website. It’s gorgeous. And immediately displays the astonishing amount of conservation work done in the southern United States lowcountry by the CCL.
However, as a media professional, I went right to the press releases portion of the site, and I am now busily touting how the CCL has presented their releases within the new site.
As someone who is often called upon to write press releases, which too often serve as a client’s only new content, I am constantly bemoaning how releases are not getting the “workout” some deserve.
Not only are too many of them poorly written (not by me!) and merely fired-out via PR Newswire, they are not made interactive (live, working links), they are not visually appealing, they’re not easily found on websites, and they’re not made easily share-able in social.
It doesn’t have to be that way.
CCL’s Laurin Manning, working with Wide Eye Creative, has clearly conquered all those media-related hurdles within their new site. I’m delighted to have their example with which to beat folk over the head with.
Rather, show them. Of course, it’s up to clients where they wish to spend their time and money. But nudging them towards investing in a better website and a better press release is always a media professional’s time well spent.