Tag Archives: Julia Wallace

Note For Those Seeking AJC Related Dirt

Standard

UPDATE FOR THOSE HITTING THIS BLOG WHILE LOOKING FOR DIRT ABOUT SOME JULIA “THE UNDERTAKER” WALLACE-RELATED MEMO:  THIS AJC-IS-TANKING STUFF IS OLD NEWS. I’M NO LONGER WASTING ONE MORE DIGIT OF TEXT (AND NEVER A FRAME OF VIDEO)  WRITING ABOUT SOMETHING THAT LOSES ONE MILLION DOLLARS A WEEK.

YOU WERE LED OFF A CLIFF BY INSANELY UN-VISIONARY AND ARROGANT LEADERSHIP.  IT HAPPENS TO ALL OF US FROM TIME TO TIME. NOW WIPE YOUR TEARS, DUST YOURSELF OFF, AND START CLIMBING OUT OF THE RAVINE.

IF THERE IS ANYTHING I CAN DO TO HELP, I KNOW A REALLY GOOD WEB DESIGNER. EMAIL ME.

Loyalty Leaking Out Of AJC As Well As Staff

Standard

UPDATE FOR THOSE HITTING THIS (OLD) POST NOW… IN APRIL OF 2009 WHILE LOOKING FOR DIRT ABOUT SOME JULIA “THE UNDERTAKER” WALLACE MEMO: THIS AJC-IS-TANKING STUFF IS OLD NEWS. I’M NOT WASTING ONE MORE DIGIT OF TEXT (AND NEVER VID!)  WRITING ABOUT SOMETHING THAT LOSES ONE MILLION DOLLARS A WEEK. YOU WERE LED OFF A CLIFF BY INSANELY UNVISIONARY AND ARROGANT LEADERSHIP.  IT HAPPENS TO ALL OF US FROM TIME TO TIME. NOW WIPE YOUR TEARS, DUST YOURSELF OFF, AND START CLIMBING OUR OF THE RAVINE. IF THERE IS ANYTHING I CAN DO TO HELP, I KNOW A SOME GOOD WEB DESIGNERS. EMAIL ME.

My my my! How the hot line here at MM filled right up when I took-off to Land of The Dueling Banjos for a few days off da grid. Among the most interesting in the tip jar upon returning home to the ATL was a note on how a whopping 73 buyouts were accepted by the AJC last Friday, a rather huge-normous number. And right after that, the AJC had to promptly fire three of their “anointed ones” editors.

Apparently the editors were apprehended passing along (presumably to outsiders) some AJC market research data that were being compiled for the paper’s big re-design to that AJC Two Points To Zero campaign. (AJC 2.0. That’s the yadayadayada hype Julia Wallace is always issuing memos about. As the rest of the world yawns and moves beyond 3.0)

UPDATE to this little number here.

BS-1 and BS-2

Standard

With a sweeping staff cut, the AJC has iced-out daily print news coverage of life in Gwinnett County. Seems nothing’s terribly interesting out there. And whatever there is, it’s certainly not impacting the bottom line. Given last night’s MARTA referendum, maybe Gwinnettians should just build a moat and a drawbridge now. And oh yeah, get a few blogs going. You’re gonna need ‘em out there in the ‘burbs. Now more than ever.

And if you haven’t had enough BS with your morning coffee, read this funny memo from AJC publisher, John Mellott. Funny because Mellott neglects to mention the biggest phenom that’s tanked newspaper advertising nationwide: Craig’s List.

A few key blogs in Gwinnett, and hey, even the AJC’s Editor, Julia Wallace, might have to curtail churning out her special brand of bs-laden memo too. You can read yet another prime specimen of her notes ‘o arrogance here. No one does corporate spin like that gal Julia!

Paging Arianna. ATL primed for online local news showdown at the lagging Marietta Street corral.

UPDATE: OMG! Stop the presses! (Ooops, they’ve already done that.) Alert the media then. Julia Wallace has been sighted commenting on a blog. I swear to God this is true. With full transparency too, albeit it IS an AJC-generated blog. Pigs are surely flyin’ overhead in Dixie now. Scroll comments here to see for yourself.

AJC Gasps For Audience

Standard

While reading through the exhaustive 8K+ word biopic on AJC’s publisher Julia Wallace in Atlanta Magazine, I was struck by the use of the word “reader” throughout the lengthy piece. As in, “Readers are abandoning newspapers in droves. Where the bottom is, nobody knows.”

Let’s look at the definition of that word, READER:

1. One that reads.

2. One who publicly recites literary works.
3.
a. A person employed by a publisher to read and evaluate manuscripts.
b. One who corrects printers’ proofs; a proofreader.
4. A teaching assistant who reads and grades examination papers.
5. Chiefly British A university teacher, especially one ranking next below a professor.
6.

a. A textbook of reading exercises.
b. An anthology, especially a literary anthology.
7. A layperson or minor cleric who recites lessons or prayers in church services.

As someone who almost lives and breathes in the online milieu, I rarely encounter the word “reader” much outside of a brick-n-mortar bookstore. Even that cool new book downloader is devoid of the word “reader” as it was branded a “Kindle.” Rather, in an online environment, the presence formerly known as “reader” has morphed to become a socially-driven network known as “the audience.”

So I ran the whole 8K beefy enchilada written by Steve Fennessey through a “Word Find” document function, searching for the word “audience” in his article about Julia, but found not one single incident anywhere, from him or from Ms. Wallace’s lips. That then prompted me to seek a formal definition of the word AUDIENCE:

1.
a. The spectators or listeners assembled at a performance, for example, or attracted by a radio or television program.
b. The readership for printed matter, as for a book.
2. A body of adherents; a following: The tenor expanded his audience by recording popular songs as well as opera.
3. A formal hearing, as with a religious or state dignitary.
4. An opportunity to be heard or to express one’s views.
5. The act of hearing or attending.

And wow… #4 really stood out, as that’s what creating and consuming media in the online milieu is all about. So note the, ahem, old-school style and passivity inherent in the definition of “reader.” Then compare it to the meaning of the interactive implication of an “audience.”

Also note that no baby was thrown out with the bathwater when considering the acquisition of an “audience,” as item 1-b  just above also incorporates that, aging demo I’m afraid, “reader.”

So you tell me which word will be driving the creation and the consumption of news media products from here on out.