Could it be Drive ‘Ole Dixie Down, Part Deux? Arianna Huffington has moved on Chicago’s local readership. If that is the case, you can bet she’s got Atlanta in her scope too. If so, all local bloggers, citizen journalists, small publishers and small papers, indie and alt media of any kind, will be swallowed-up whole. And your best sources of user-generated (free) content will be the first to go over to the Huff Side. Let alone your best writers. From media consultant John Wilper’s blog:
It’s scary, or it damn well should be. Unlike Craig’s List, she’s telling us in advance that she’s coming (to Chicago), how and when (not where yet, but I wouldn’t wait to find out!).
With her clout and visibility, she may succeed at the aggregation game where others have failed or are struggling. She plans to grab YOUR content and the best local bloggers and citizen journalists — something we should have done long ago. (It’s not too late, but it’s ALMOST too late.)
And she won’t be blowing large amounts of investor money, either. One editor. One reporter. That’s it.
But add all the current and future local bloggers who will be attracted by the opportunity to have the address of: “HuffingtonPost/my name,” and she’ll have critical mass in one hell of a hurry. And those people will be buzzing about HuffPost’s local site rather than your newspaper and its website.
Full blog post here. What are you going to do to keep YOUR Georgia-based eyeballs off the Huffington New Media Plantation? Better come up with some kinda plan. Quick. Aggregate something! Anything! In other words, have you hugged a blogger real nice-like today? Gawd, I can’t wait to see the Huffster put a serious audience hurtin’ on Cox Plantation here. Now that’ my idea of new media spectator sport.
Anyone think I’m messing around… just keep saying those two words that have fatally stricken the most powerful publishers on the planet – Craig’s List. Craig’s List. Craig’s List.