Heck, I have no idea! I never bothered to vote until I was in my late 20’s. Towery, and he’s just the kinda guy who’s voted in every election since he was 5, thinks that, by having polled the parents of these “new young voters,” that there could be a 22-25% increase of younger voters actually showing-up at the polls in November of this year. Thus the title… “The 22-25% Survey.” All that kind of analysis here.
Of course you can’t poll all those boring “nice young people” who may or may not vote in November as they’re all totally, like, all over the place on their cell phones. So go after their totally uphip parents; the ones left with land lines that is.