Product Placement And News

Standard

Think I was just talking about product placement and news content two days ago. Of course when I write about stuff on Peach Pundit, any topic will do, it’s called ranting and raving and other such assorted hysterical commenting  over at that toxic waste dump. But low and behold, the issue pops-up in the NYT today! Whereby the topic will now be annointed as valid and serious and worthy of time (and money). Here ya go, from today’s NYT:

In recent weeks, anchors on the Fox affiliate in Las Vegas, KVVU, sit with cups of McDonald’s iced coffee on their desks during the news-and-lifestyle portion of their morning show. The anchors rarely touch the cups.

Executives at the station, one of 12 owned by Meredith Corporation, say the six-month promotion is meant to shore up advertising revenue and, as they told the news staff, will not influence content.

Full story here.

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