Big TV Turning Gray

Standard

The average age of a TV network viewer is now 50. From Variety:

The broadcast networks have grown older than ever — if they were a person, they wouldn’t even be a part of TV’s target demo anymore.

According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more than a decade ago — and the first time the nets’ median age was outside of the vaunted 18-49 demo.

Fueling the graying of the networks: the rapid aging of ABC, NBC and Fox. The three nets continue to grow older, while CBS — the oldest-skewing network — has remained fairly steady.

“The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set,” Sternberg wrote.

Full story here.

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