Old Media Geezer? New Media Wants You Out of the Way.


At the rate journalists are blogging now, seems they don’t want to wait for Old Media dead-wood types to just politely die-off. From a story from the American Journalism Review titled: Murky Boundaries: What are the guidelines for the personal blogs of journalists who for for mainstream news organizations?

According to Tom Regan, like Moor a cochairman of the panel and a news blogger for National Public Radio, it’s a difference of opinion that largely pits old-school media types against new-school, new-media types. And, from what he saw at the conference, Regan says, the most obvious determinant of where a journalist will stand is age. “The older journalists felt that it compromised your position as a reporter. Younger journalists felt it’s a whole new era, we all use Facebook, we’re all used to sharing everything with everyone, so why shouldn’t we as journalists? It was a real big split.”

That split should ring a bell: It’s almost identical to the one over whether newspapers should host their own blogs. It’s not that long ago that newspaper editors were arguing over the viability of hosting blogs and all the objectivity and editing concerns that go along with doing so (see “Blogging Between the Lines,” December 2006/January 2007).

That argument didn’t last long, though. The market made the decision pretty rapidly. Today, journalists are blogging for their employers in ever-increasing numbers. According to the Project for Excellence in Journalism’s 2008 State of the News Media report, “Fully 95% of the top 100 newspapers included blogs from reporters in March 2007, up from 80% in 2006.” What’s more, the study found that “the number [of] unique visitors to blog pages on the 10 most popular newspaper sites grew 210% from December 2005 to December 2006,” making up 13 percent of total traffic and drawing in a rapidly ballooning amount of advertising revenue. With editors across the country trying to take advantage of these realities, blogging for the boss has become almost ubiquitous in today’s newsrooms.

Full story here.


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