Why? Because product placement within online content is the only way people are going to see “the product”… whatever “the product” might happen to be. As folks increase their online viewing of TV shows, movies, etc., but creators and advertisers see less and less return on their investment in that medium, then where else is there to place the stuff? From The Online Television Picture in Europe in eMarketer:
According to Motorola, already by January 2007 nearly one-half of all broadband users in France, Germany, Italy, Spain and the UK were watching TV on the Web over high-speed connections.
The proven formulas for making money from television content are under threat.
“Historically, broadcasters’ profits have depended on restricted access to their material—viewers had to tune in to a broadcaster-owned channel and watch advertising that covered the costs of program production, promotion and distribution,” says Ms. von Abrams. “Advertisers paid a lot to be seen in prime TV slots on these channels, and (until video recording arrived) viewers could not avoid seeing ads.”
Full story here.
I always thought Sas and Pauline would have ho’d quite well for and with… booze and cars! As for online TV, I am hooked on watching, totally free with no downloading necessary, House on Hulu. But has doing so prompted me to consume? Enroll in med school? Writhe on the floor with some mysterious illness? Nope, ‘fraid not. But say Hugh Laurie was drinking a certain kind of vodka? I’m just sayin’…
Forget product. What I want to know is where can I “consume” even more Hugh Laurie?!