Hmmmm… looks like social media, sounds like social media. In the reality of social media though, this nice, but ultimately ineffectual corporate podcasting effort is still half-baked… unless it’s made SHAREABLE. Say it with me… SHAREABLE.
From PR guru Dan Greenfield’s excellent blog, Bernaisesource:
Few were using RSS in their company’s newsroom site. Another claimed he was podcasting. Toby had to gently inform him that his audio recordings were not podcasts as there was no ability for listeners to subscribe or download them.
Full post here.