The Death of PR. The Rise Of The Network.


The days of hiring a PR firm to print you up some super nice cards, letters and other dead-tree products, write-up a whimsical, mostly phoney press release about your event, launch or product… whatever it is you’ve got going on, and then having that PR firm’s interns send it out to “The Media” are over.

Gone, and likely forgotten before long. Having worked in newsrooms through the years, and being on the receiving-end of some lovely and creative media packets and timely press releases, I can’t tell you how quickly the trash cans fill up with all that lovely dead-tree stuff anyway. Pity really.

Rising from the ashes of the demise of traditional PR is something along the line of Net Party. I shot some video at last night’s monthly Atlanta Net Party (hope to post some here soon), met the founder, Jeff, and realized that not only was this a face-to-face networking event with hundreds of lovely, talented people packing the line to get in at Buckhead’s Tongue & Groove, it was a data-dive of a social media mashup. There was something in this event for Kaneva, Concept Hub, Brand Atlanta, and everyone who showed for the yummy free food and $5 martinis.

Of course I Twittered throughout the event, as did Amani Channel. And I woke-up to… not some gorgeous stranger, alas, but seven nine new Twitter followers in my InBox. That stream here:

Crazy person zooming around parking deck in a gorgeous vintage Mercedes. WTF?

Boy does the ATL singles scene sure beat a night of TV. These folk are impossibly gorgeous.  

DJ must be ready to assume duties. The disco ball is now on.   

@jimstroud tearing UP the dance floor! Well kinda.  

Hanging with Amani. Life is always ok that way.

oh for chrissake. Nice guy hands me his card. I try to read a/out my reading glasses. It’s was upside down!   

Anyone at Net Party wanna do shooters with a 40-something soccer mom? Like just one?

There are hundreds of people at @idealist Net Party shindig. A long way from our 7 ATL blogger meetups 3 yrs ago!

at Net Party at Tongue & Groove. Packed! Reminds me of 80’s Limelight meat market scene!

I’ll write-up more about this soon, about how this one event will morph into many exciting new ventures and adventures. Right now, I’ve got to go work on the video! One note about casting the Net Party promotions & sponsorship net even wider… If I owned a luxury car dealership, such as the one just down the street on Piedmont from Tongue & Groove (where last night’s social networking event was held), hint hint Mercedes of Buckhead, I’d have sent a least 2 comely reps. And parked one of my pretty toys right out front too.

One questions though… why in the world would anyone use the word “tongue” in their business enterprise? It’s really not a very attractive word. Feh.

UPDATE: Video of the NetParty event is above, or click here.

4 responses »

  1. Pingback: My Urban Report » CHECK DEEZ

  2. I like to think I have my ear to the ground about such intown goings-on. So I have to wonder, how the hell did I have no clue this was going on? Talk about a breakdown of social networking.


  3. I gotta tell you that I walked into the place, with hundred of people, and my first thought was, “How did all these people find out about this?” I only knew about it because Sherry Heyl wanted me to shoot some video for it. So she emailed me about a week before. I didn’t think to blog it; nor did anyone ask me to. My bad. Their bad.


  4. I’ve got to start coming here more often. It sounds like there is a wide world of Atlanta online media out there and somehow I’m missing it all by being at home behind the computer. Thank you for keeping us up to date.


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