Cox Plantation’s Death Star 2 Annihilates Competition. As Usual.

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Channel 2 Action News wins March sweeps. Story here now. No need to wait ’til 11. Tornados helped. But bloggers were there first.

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  1. WSB wins the “March sweeps”? Ain’t no such thing. Historically, sweeps are in February, May, July, November. Two’s viewership dropped noticeably once Atlanta started using nightly measurements a couple years back. But it’s not all bad. Because the “sweeps” technically no longer exist, WSB can use any time frame and call ’em the sweeps. TV stations are expert at taking ratings data and spinning it however it best suits them. WSB is still a powerhouse. But the “march sweeps” gives this story the whiff of bullshit.

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