AJC Shifting Folk Around As LA Times Tries e-Billboards

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I love the e-billboards concept to promote “news product.” As if we weren’t all about to wreck our cars at any moment while texting and drinking coffee and driving…

From the San Antonio Business Journal:

The Los Angeles Times will use the electronic billboards to display exclusive news content from its print and online editions and special editorial features like the Los Angeles Times Festival of Books and the Metromix L.A. events, culture and nightlife guide.

From the Atlanta Business Chronicle:

The Atlanta Journal-Constitution is reorganizing its sales and marketing functions, and its advertising vice president and classified ads director are leaving.

The daily newspaper, whose circulation is dropping, said Wednesday it has separated its sales execution and sales operations, promoting Ranald MacDonell to vice president of advertising sales. He’ll be responsible for driving revenue across all advertising categories, the paper said. MacDonell was previously the AJC’s vice president of targeted media.

How about some of those e-boards, eh Ranald (wtf) MacDonell? Give us something to do here in our traffic wonderland that is the ATL.

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