At some point in the interview, the NBC developer, who’s name I didn’t catch in the initial live pass of the stream, Eric Schmidt, mentions that they at NBC kinda never got around to the social media part of the Olympics viewing experience on the site. That “next time” they’d include “the community.”
It’s not clear if they just never had time to add social media elements due to deadline pressures, or if it was just some vague afterthought to the whole process! Was there even one woman working on this project, you gotta ask at that point? That’s just kinda f-ed up.
And too bad for NBCOlympics.com as there is plenty of community-building going on around the Games, especially on sites such as Twitter. (And I haven’t even looked anywhere else!)
Meaning… more ops to stray OFF the stunning, wow-able NBCOlympics.com plantation. Their loss, not ours. Communities will happen. Wherever.