I figure the Cox Media Farm’s AJC will eventually be folded, gradually or maybe not, into WSB. Here’s a great example of the process at work today.

Right now we’re seeing a stage of patronizing redundancy, with two Cox Media Farm products producing like-minded content… on the same page/URL. That too will pass. As the AJC passes into WSB broadcasting, Internet-minded properties.

Why? Cox needs a Bo Emerson (byline on the copy/text stuff) the way I need another Clinique giveaway lipstick. I’ve got six New Shade of Grape in the basket as it is.

Why have a Bo Emerson only banging-out redundant, old-school style text… in a high-speed Internet media kinda world?

Anything he’s alerted us to, in this piece, is readily available on Facebook. Which has 800 million users now. And growing. If you desperately need to ask a question about who got there first (to the park protest tonight, for example) you’d just Tweet ‘em.

Even way up in the air in his Gulfstream James Cox Kennedy (JCK) can see those kinda numbers. He’d better make hay with mommy’s money for his family while he can, as soon even WSB properties will be redundant and superfluous. We simply will not need them. Already, plenty of us do not.

But back to the present tense. Can you take a Bo Emerson and make him, say, a video journalist? Hand him a SLR and a tripod? Probably. Especially if he was straight outta J-school. He is not. Bo Emerson is a well-seasoned journalist.

One who’d better start banging out some other kinda media product, e-books maybe in his case, if he hasn’t already. (Trust me, as a seasoned multimedia-ist, it ain’t brain surgery, but I diverge.)

So thus Emerson’s wages are, presumably, already way too high, even though I seriously doubt JCK is overpaying anyone on staff with his mommy’s money.

And with J-schools cranking-out even more eager beaver kids with journalism degrees than ever before, cheap content-churning monkeys are merely… a job board away.

Anyway, James Cox Kennedy (JCK) isn’t the least bit interested in journalism and piddly, cumbersome product such as the AJC. He says as much in this 2002 interview.

Nope, JCK’s a cable/broadcast kinda guy. Although I bet he’s trying to be the best Internet content kinda guy he can be by now. To go with all those Internet supply chains he already owns. But Facebook’s pre-emptied so much of the grand plan of any good old-school media tycoon.

And that makes a Bo Emerson, and even Gal With The Pink Faux Chanel Jacket, well, superfluous. Cox Media Farm too, come to think about it.

As should we need to tune-in fresh media from the Occupy Atlanta movement tonight at 6pm we need only click, once, to its Facebook page… or those of its 4K-plus followers.

And we’ll do so with our Apple product and some (free if we can find it) wi-fi, not some big fat TV that comes complete with a whopping cable bill.

Oh this is classic! CNN mocks all-things Occupy Wall Street, as a movement. But with its other hand doesn’t hesitate to solicit the movement’s media – without paying for it! Via iReport.

I hope no one’s stupid enough to give away their media to a corporate hater. At least charge ‘em for it. Jeez.

Note the insertion of the iReport ads soliciting free media stuck in here.

Practice safe media, kiddies!

They are indeed busy little bees up there in the C-Suite at the Cox Media Farm! I gotta hand it to them this time – for their latest marketing campaign we’re not supposed to realize is going on. (See this post/internal memo for Cox history on what we don’t need to know as an audience.)

The flagship Cox product, the AJC, has an excellent series now about the mentally ill in Georgia, the weakest members of society, that AJC management is using (good journalism or otherwise aside) as a means to promote their print product and increase app downloads.

See this footer they’re slapping on the brief, online products for this series:

In Friday’s newspaper, the AJC presents the second part of an update to our “Hidden Shame” series on Georgia’s psychiatric hospitals and group homes. The full, deeper story is one you’ll get only by picking up a copy of The Atlanta Journal-Constitution or logging on to the paper’s iPad app. Subscribe today.

Now I’m all for linking up the world and the various media products in whatever ways you can dream up. I do it all the time.

But using the mentally ill in Georgia, and one’s access to creating media like this around the most troubled members of society, causes me a few troubling concerns. (NOTE: The AJC has since pulled down what was a slide show of pictures of the mentally ill in jail. Try this video instead.)

I love digital marketing and new ideas in new media as much as the next good capitalist, but using one’s access (in good faith presumably) to the mentally ill to do so? Does Cox have full, written (lucid and coherent) permission to use the sick people’s images in such ways? I sure hope so.

I feel a little disturbed seeing distressed members of society being pimped-out in such a blatant, no-holds-barred, crass media way as to create a special pipeline and a need for more AJC print products, and to increase iPad app downloads. All with the intention of showing one’s advertisers all that great new data/analytics.

This great marketing campaign sure seems a long way from the work Alan Judd did to bring to light horrors in the Georgia state mental patient care system.

Who knows how this series on the mentally ill will play or be cross-promoted at Cox’s other large product, WSB-TV, if at all. I’m not sure I care to see that much Cox product anyway. Everywhere. As I’ve got the marketing message down by now.

After all, it is the most important part of this story.

You’ve all heard and seen it by now. (If you’re in Georgia.) Some expensive, marketeer-driven slogan the Cox Media Farms Group is using to pimp their AJC product. Something about being clear, complete, correct. Three Cs. I forget the exact three Cs, so un-inspired I was by the campaign.

The AJC, the flagship Cox Media Farms Group product according to Wikipedia, is under new leadership. The first bit of non-inspiration out of the new AJC editor, Kevin Riley, was to start banning stuff.

But Riley’s got a sturdy ego, allowing himself a burst of uninspired face time with us *audience*, trotting himself at a nice clip through a newsroom in a particularly awkward moving pictures ad spot. Look busy! Nothing like a campaign of more middle-age white guys trying on *leadership* roles to inspire a Cox-only media consumption movement in the metro Atlanta masses.

(And can they ho-out Mike Luckovitch any harder than they are now at the AJC?! Jeez, they’re gonna break him they keep up this pace. But I diverge.)

Overall, the best part of whatever the heck it is they’re trying to do around the Cox Media Farms Group Of Stuff was a recent interview with their new president, Doug Franklin. (Lot of new, new, new fever around that barn, eh?) Whereby Franklin said this:

One of the things I (Franklin) should point out is that our goal is not to homogenize our media businesses.

Well, could have fooled me as a recent Cox internal memo, now in wide digital circulation, about how to “co-brand” Cox properties, but at the same time not let us out here know about this co-branding stuff, said this:

The decision to co-brand will be determined on the front end, in the story conception meetings between the respective properties. The branding will need to be communicated fully to the newsroom production staffs so they’ll know to use the labels.

Labels and everything too! Already in the pipeline, should the non-homogenization process need to be trotted out. (Cute how they’re still beating that dead print horse too.)

Yes, but us simple, passive, media consumers out here in the A are still not supposed to know there’s a Cox Media Farm Group Of Stuff homogenization effort under way. Again from the internal meme:

As a rule of thumb, most collaboration efforts will NOT be made known to readers/viewers/listeners.

That’s ok, because in the interview with TVNewsCheck Franklin goes on to tell us he will tell us this:

I will tell you that we have recently moved 30-50 journalists from the Atlanta Journal-Constitution and they are now housed at the WSB building. We are moving more content people in with the television and radio newsrooms and I think you will see continued increased shared work there. So, yes, we are going down that path, but prudently to make sure we protect the outstanding brands we have in Atlanta.

But who needs to know what they heck it is they’re doing with their various media products, in the name of journalism, when we consumers out here have full access to whatever it is they’re trying to do up there in the C-suite!

You know how to get in touch.

1.) Bring a large bag of quarters with you when heading out to the hurricane. Upon arrival, immediately use it to empty out the hotel hallway vending machine before all the other journos get there.

2.) Never leave the hotel. If you must leave, then never leave the crew van. Satellite trucks are preferred vehicles. They don’t blow over too easily.

3.) Satellite truck operators always stash extra rain gear in truck. Steal it when they’re not looking.

4.) If you can’t bring yourself to steal stuff, barter for extra rain gear with booty from vending machines. You’ll need it. Snickers bars are most valuable.

5.) Bring extra AA batteries and extra dry tube socks (men’s). Use for currency to get first feed priviledges from sat. truck operator if only one truck is operational for entire country’s network news providers.

6.) Don’t look in other journos’ hotel rooms. You want to be able to say you know nothing when all of you are returned to civilian life.

7.) Make friends with the fattest first-responder in charge first. They won’t want to have to walk anywhere either, and they may offer you a ride in their super-duper motorized whatever.

8.) Bring drugs, beer and ice. Share only with those who’s hotel rooms have all four walls left.

9.) Law-enforcement will lie their butts off to journalists. For sport. Never trust them for start/end presser times. Or for directions.

10.) Everyone around you will wig-out from stress and sleep-dep long before you do because they all think they’re too important to the disaster recovery effort for sleep. Get your 8-hours and they’ll make you president by Week 2.

11.) Stay on-scene post-hurricane as long as you possibly can. Milk the post-disaster scene for all the dopey, cliched features you can. Your paycheck, once you load all your OT onto your time sheet, will do the happy dance when you do get back.

12.) Never drink until you’ve fed everything to NY. And the sat. truck has powered down. If NY desk calls you to feed something after you’ve started drinking tell them the sat. truck has to save gas for the morning shows.

13.) Buy the hotel bar a round by first or second night on scene. During a hurricane it’ll just be full of other media. They’ll get you back when you’re all still there 10 days later.

14.) Don’t forget to get your mean, grouchy, sleep-deprived cameraperson to get the final shot when all is said and done.

• EXAMPLE: When Dr. Bob Sheets finally left the broadcast desk at the National Hurricane Center after two solid weeks of around-the-clock coverage before, during and after Hurricane Andrew (in which his own home had been destroyed) one veteran network news producer had the great cinematic sense to order his cameraman to get the shot of Sheets laying down the lav mic and walking away.

15.) Try not to swagger in front of the desk jockeys when you get back to the newsroom.

On Sept. 15, 2011 I will be speaking on a panel hosted by the marketing division of the Technology Association of Georgia (TAG). This is titled: The State of the Media: Traditional, New Media, and Analyst Panel.

Registration for that panel discussion/breakfast is here. More deets are not yet available. Hope to see  you there!

And I’ll add more deets about the rest of the panel when TAG adds more to their page on this particular panel. They crank through about 5 panels a day, so it seems, at TAG, so updating each one could take a little time. Be patient.

I sleep like a baby at night, knowing I always bust MY butt to be the best illegitimate media source I can be. And there are plenty of others in Atlanta/Georgia who go at their illegitimate media efforts like bunnies, too.

Recent good examples are Todd Rehm at Peach Pundit and Matthew Cardinale at Atlanta Progressive News. Heck, Cardinale takes illegitimate media to a whole new magical level; suing the crap outta the Atlanta City Council for violating Open Meetings/Open Records law. And winning too.

I don’t want to re-cap that long and very winding issue right here. The Daily Report, Atlanta’s legal community daily, just did a good cover story on the messy matter of Mr. Cardinale. Alas, they’re big honkin’ capitalist pigs over there at the Daily Report, and they lock-up their legitimate media behind a firewall. New media curses on them.

Of course anyone with an Internet connection and a Facebook account has already copied and pasted the Daily Report’s story about Matthew Cardinale, and is merrily circulating it that way amongst Atlanta’s media and political cognoscenti. I’ll leave you on your own to find your, er, unique way to it.

But Peach Pundit, for a bunch of boisterous, loud conservatives (with fun, boozy happy hours too!), is very good at keeping information free and flowing to us lowly masses. So there’s an ongoing updating of the Atlanta City Council open meetings/records saga there. Seek away.

And please… do your part. Always be the illegitimate media YOU wish to see. You never know who will be the one to legitimize you with their magic, media-legitimizing wand.

I know I stash several, top shelf Media Legitimizers around my palace. Now if I could just figure-out where I put the damn things…

Comcast has been mandated by the feds to reduce the price of Internet access for low-income households… as a term of the Comcast/NBC mega-merger.

Please… let me know what you think about Internet access as a civil right. My opinion is just that – only my opinion. I want to hear others’.

To find out more about the Comcast Internet Essentials program, and how it will be applied to metro Atlanta, which has its own severe digital divide, please watch the video.